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This site boneart.maori.nz has the following in the site, "Hand carved Bone, Jade, Wood and Pearl shell pendants, carvings, gifts and art." We noticed that the webpage also stated " From New Zealand and the Pacific." It also stated " The Bone Art Place is dedicated to the art of genuine hand crafted New Zealand and Pacific bone carving, jade carving and pearl shell carving in its many forms, from the very traditional Maori carving styles to the more contemporary designs for gifts and jewelry. We specialize in only the highest quality craft work from the very best artists and we ship worldwide." The header had maori carving as the highest ranking keyword. It was followed by maori carvings, bone carvings, and bone carving which isn't as ranked as highly as maori carving. The next words the site used was bone. jade carvings was also included but might not be seen by web engines.